Head of Digital

Job Title: Head of Digital

Term: Permanent

Hours: Flexible (full-time or part-time available)

Location: Carlisle (mix of office and home working available)

Application Deadline: 30^th September 2024

Salary and benefits: Salary – depending on experience. Generous holiday allowance. Extra day off for your birthday each year. Pension. Training/new qualification opportunities.

What we are looking for:

We are looking for an experienced and visionary Head of Digital to lead our digital transformation initiatives and be part of an exciting period of growth.

The ideal candidate will be responsible for developing and implementing digital strategies that enhance our online presence and that of our clients.

You will deliver projects that drive customer engagement and yield high results identifying further opportunities for growth and success for our clients and Prospus Group.

This role requires a blend of strategic thinking, business development, and hands-on execution.

Key Responsibilities:

• Develop and Implement Digital Strategy: Formulate and execute comprehensive digital strategies to achieve business objectives and drive growth.
• Digital Marketing Practice: Oversee all digital marketing activities (both internal and external), including UX/UI, SEO, SEM, social media, email marketing, and content marketing.
• Data Analysis and Optimisation: Analyse digital performance metrics and use insights to optimise campaigns and improve ROI.
• Technology Integration: Identify and integrate new digital technologies and tools to enhance marketing efforts and stay ahead of industry trends.
• Stakeholder Collaboration: Work closely with cross-functional teams, including those of our clients and the wider Prospus Group to ensure alignment and integration of digital initiatives.
• Budget Management: Manage digital marketing budgets, ensuring efficient allocation of resources to maximise impact.
• Compliance and Best Practices: Ensure all digital activities comply with relevant laws and regulations, including data protection and privacy laws.

Qualifications: Degree-level qualification in Marketing, Business, or a related field. CIM qualification is desirable.

Experience: Minimum of 5 years of experience in digital marketing or a related field, with at least 3 years in an agency role.

Skills:

• • Strong understanding of digital marketing channels and tools.
  • Excellent analytical and problem-solving skills.
  • Strong project management skills.
  • Excellent communication and interpersonal skills.
  • Ability to stay updated with the latest digital trends and technologies.
  • High attention to detail.
  • UK driving licence.
  • Self-motivated and enthusiastic.

To apply, please send your CV with a cover letter to marketing@prospus.co.uk.